Proud to support #Pride?
The annual so-called "Pride Festival" runs from Saturday 24th June until Saturday 8th July this year.
Lots of businesses, public and private, have chosen to show their support. They're proud to support Pride.
The trouble is, "Pride" is not something that is supported by all of the British public. Yet, in giving these businesses their custom, members of the public are giving their support (including financial support) to the Pride movement.